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OmniRetail Raises Series A To Power B2B E-Commerce — Nigeria's Wholesale Revolution Begins

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OmniRetail, a B2B e-commerce platform reshaping how small retailers in Nigeria access inventory, has raised a significant Series A funding round, marking a turning point in Nigeria’s wholesale trade sector.

Backed by a strong cohort of local and global investors, the new capital will accelerate OmniRetail’s mission to digitize traditional retail supply chains a sector long plagued by inefficiencies, informal pricing, and middleman markups.

What Is OmniRetail?

OmniRetail is a B2B platform that helps small retailers order stock directly from manufacturers or large distributors using mobile devices, with real-time pricing, fast delivery, and embedded financing.

The startup has:

  • Digitized thousands of mom-and-pop stores (a.k.a. "kiosks" or "Table-top shops")
  • Created a wholesale tech backbone for FMCGs
  • Rolled out a merchant-facing app that tracks sales and inventory

The Series A Round: What’s Next?

Though the funding amount wasn't publicly disclosed, insiders note it's one of the largest B2B-focused raises in recent Nigerian tech history.

According to sources, the funds will be used for:

  • Warehouse expansion
  • Logistics fleet scaling
  • Data analytics & supply chain AI
  • Merchant credit underwriting (BNPL for retailers)

Why This Matters

In Nigeria, over 90% of commerce is still informal. OmniRetail is building the tools to bring that sector online.

This isn't just about buying goods online it’s about:

  • Predictive restocking
  • Digitizing invoices
  • Building credit footprints for retailers without bank histories

In other words, B2B e-commerce is quietly becoming the foundation of financial inclusion in Nigeria.

Why B2B E-Commerce > B2C for Emerging Markets

Unlike B2C platforms chasing broke consumers, B2B players like OmniRetail focus on:

  • Cash flow-positive businesses
  • Repeat, high-volume orders
  • Tight-knit merchant networks

This makes their unit economics far healthier, and their customer base more loyal.

What to Watch

  • Will OmniRetail expand into other African countries?
  • Will they partner with banks/fintechs for embedded lending?
  • Can they build a defensible moat against rising competitors like TradeDepot and Alerzo?

Financial Juggernut Take
OmniRetail is not just digitizing supply chains it's quietly laying the tracks for wholesale credit, retail data, and the next generation of African trade. Watch this space.

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